You need to keep your sign easy to be effective. You only have seven lines of four-inch letters on a normal pavement sign, and studies have shown you've typically less than 3 minutes to get a prospective customer to read your message.
1. Focus on what your client wants. Place your key benefit on top of the message, instead of the top two lines. A supporting message can be put below but probably won't be read at first glance. Emphasize what makes your store unique compared to your competitors. Do you offer a lower cost, better choice, free trials?
2. Increase readership by exhibiting your pavement sign consistently and rotating its own message. People are creatures of habit and induce the same route every day. Use this chance to build readership. Bring your sign out every morning and alter its message every 3-4 days.
3. DOT sidewalk violation Manhattan in the billboard business is to keep it under seven words. If your message is longer, split it down to several messages and then display it on your pavement signal over a few days.
4. Utilize a positive voice with action verbs in your message. Your pavement sign's message has to be clear to your readers. If your message is confusing, your readers will not stop and request clarification--they'll go someplace else.
5. Maintain your sign clean. Your sign is the first impression. Make it a good one. Replace broken or missing letters. A small Windex goes a long way!
6. See to your readers as acquaintances by sometimes displaying in your sidewalk repair contractors in Manhattan New York signal community announcements, holiday parties, or charitable events.
7. Repeat any newspaper, radio or direct mail advertising in your sidewalk repair contractor Manhattan.
To write attention grabbing sidewalk repair Manhattan you need to keep it simple and consistent. Plan distinct messages cut them to seven words and always display your Manhattan sidewalk repair every day.
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